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Choosing an insole is like choosing any other product you buy. You ask yourself: why should I buy that brand? Who makes it? Who designed the product, and what qualifications do they have?

Superfeet actually began back in the mid 70s as the Sports Division of one of the world's leading orthotic labs, Northwest Podiatric Laboratory. In 1977 Superfeet became its own company, with the mission to ‘provide affordable orthotics to the general public’.