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Salewa

The Salewa story started on July 8, 1935, when Josef Liebhart, the director of Munich´s Cooperative for Saddlers and Tapestry Handlers registered a sister corporation for Saddler and Leather Wares: SA (Sattler / Saddler) LE (Leder / Leather) WA (Waren / Wares). The monetary reform on June 21st, 1948 marked a new beginning for SALEWA and West Germany. For some years, photobags, produced for AGFA, were the major sales item. Besides backpacks, soccer balls (made from leather) and tank bags for motorbikes were part of the portfolio. Ski poles (made from the wood of hazelnut trees) eventually became the major sales item. Then SALEWA developed the unique Andes backpack and supported the Andes expedition of Hermann Huber, who was to become the managing director of SALEWA.