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Hoka One One

It started with a need to run faster and further. Ultra Marathon champion and Adventure Racer Nico Mermoud wanted shoes that would help him attack downhills and reduce the shock that took such a toll on his legs. Working with former co-workers and fellow athletes Jean-Luc Diard, Christophe Aubonnet and Sebastian Mazars, the group began to work with an over-size concept and experimented with shaping the midsoles to develop unique geometries never before used in running shoes. For 2 years the group continued to experiment using feedback from runners and insights from testing. Finally they found the results they were seeking a shoe that had more than double the shock absorbing material than traditional running shoes and uniquely carved geometry that encouraged an efficient foot strike.

Eureka! El Capitan 3+ Outfitter 3 Person Tent
Regular price: $349.95
Sale price: $244.62
Eureka! Space Camp 6 Tent
Regular price: $499.95
Sale price: $349.47
Eureka! SPRK Camp Stove
Regular price: $47.95
Sale price: $33.52
Eureka! Tetragon NX 3 Tent
Regular price: $129.95
Sale price: $90.84
Eureka! Tetragon NX 4 Tent
Regular price: $149.95
Sale price: $104.82