Free Fly is a family with a shared passion (ok, obsession) for the outdoors. Wading creeks, casting flies, exploring the unknown... They grew up outside and they’re still chasing those dreams today. Their story began with a simple problem: They couldn't find a performance shirt that was comfortable (a.k.a. doesn't feel like plastic). Since it didn't exist, they decided to create it. The Solution? Bamboo. Together, they quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle.